Upcoming Red Bull Events
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Red Bull Total Zero Launch - April, 2012. As consumers get older they are becoming more health conscious. As a result they are seeking out zero calorie and zero carb options in addition to sugar free choices. Red Bull Total Zero answers this consumer need by offering the full effects of Red Bull energy drink, but with zero calories, zero carbs, and zero sugar. Red Bull Total Zero offers a new twist on the classic Red Bull flavor and launches nationally the first week of April. |
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L Loretta Lynn’s Regional Qualifier – May 19th, 2012, New Berlin NY @ Unadilla. The Red Bull AMA Amateur National Motocross Championships have become the premiere amateur national series in the United States, and the proving grounds for America's future professional Supercross and Motocross heroes —our champions are tomorrow's stars. As a title sponsor for this series Red Bull will support the North East Regional Qualifier with dry sampling, infrastructure, posters, stickers and more with the goal of making Red Bull the number one choice for energy in the MX scene.
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· Red Bull Total Zero Gold’s Gym Dry Sampling Activation– May, 2012. In April we launched the new Red Bull Total Zero. In an effort to increase trial and drive sales in one of our best gym accounts we will dry sample 2000 cans of RBTZ across the 4 Albany locations. The first 500 customers that come through the four gyms during the promo period will receive a RBTZ along with an informational sampling leaflet. This promo will run for approximately 1 week leading up to a month long promotion featuring a Red Bull Total Zero smoothie!
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· Gus Macker Basketball Tournament – June 2-3, 2012, Buffalo NY. The Macker Tournament is designed so that anyone can play: male or female, young and old, short and tall, the most experienced or no experience at all. This maintains the purity and integrity of the driveway game. Since 1987, the Macker tour has expanded, holding a total of 972 tournaments with over 2.2 million players – male and female from 7 years old to 50+ - and more than 23 million spectators. The Buffalo tour stop will host some 8000+ basketball enthusiasts. All participants will receive a Red Bull with their registration so they have wings to carry them to the finals. Other infrastructure including the Red Bull MXT will “bring the party” ensuring we are top of mind across the upstate NY basketball scene.
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Red Bull Manny Mania - June 9th, 2012. Red Bull Manny Mania returns to Rochester NY for the fourth annual local qualifier to this annual series. Amateur skateboarders of all levels will put their balance and creativeness to the test as they battle it out on custom features in this manual-only contest. This year’s event will reach well beyond the skate community as it is in conjunction with the City of Rochester’s push to raise awareness for a public skate park project. Skateboarding, and Red Bull by association, will be a hot topic in Rochester media all month long.
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Red Bull Five Spot - July, 14th and 15th, 2012. Soccer is one of the largest participatory sports in upstate NY. What better way to reach new consumers in the soccer community than with a soccer tournament - Red Bull Style. This July, teams of 5 will face off on beautiful Charlotte beach near Rochester NY as the main event during the Monroe County Sports and Music Festival. We will also use this opportunity to activate around our own New York Red Bulls soccer team with licensed merchandise and game tickets up for grabs.
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Red Bull Pro Motocross Nationals - August 18th, 2012. New Berlin NY @ Unadilla. In 2012 Red Bull presents the AMA pro motocross championship series. One major stop on the series tour will hit Upstate New York this summer, touching down at Unadilla. This exciting event which will be televised on major networks gives way to many exciting opportunities at the track and all summer long leading up to the big race. Red Bull will use this opportunity to establish itself as the number one choice for energy with the MX scene throughout the Upstate NY area.
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Red Bull Events in Review
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Cornell and UB Spring Break Trips - Product and Red Bulletin Hookups - The long drive for spring break goers is normally a pretty boring one except for the ones who were riding the buses that left Cornell and University at Buffalo. Our SBMs there hit these buses before they picked up their passengers with ice cold cans of Red Bull and issues of The Red Bulletin. |
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Red Bull Paper Wings - Rochester Institute of Technology. Red Bull Paper Wings is a Small Fire competition challenging students to create and fly their own paper airplane, competing in categories that include: Farthest Distance, Longest Airtime, and Aerobatics. Three students, one winner from each category, will represent each BU on an all-expenses paid trip to the global finals at Hangar-7 in Salzburg, Austria. Students at RIT will host this qualifier and put their engineering skills to the test!
Farthest Throw: Ryan Baptiste - 81 feet, 4 inches
Longest Airtime: Dave Buchanan - 6.5 seconds
Aerobatics: Wesley Farrell-Williams - Scored 92/100 points
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